Influence: The Psychology of Persuasion
by Robert B. Cialdini
Influence: The Psychology of Persuasion by Robert B. Cialdini
Learn to recognize the social cues and recurring principles that shape persuasive everyday encounters. Robert Cialdini explains principles that help account for why people agree to requests and how persuasive situations are constructed. Research and examples connect individual judgment with social cues and expectations. The book invites readers to recognize influence in everyday encounters and to examine the circumstances that make automatic responses appealing.
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Description
Influence: The Psychology of Persuasion
Robert Cialdini explains principles that help account for why people agree to requests and how persuasive situations are constructed. Research and examples connect individual judgment with social cues and expectations. The book invites readers to recognize influence in everyday encounters and to examine the circumstances that make automatic responses appealing.
Why read it?
Learn to recognize the social cues and recurring principles that shape persuasive everyday encounters. Explore Persuasion, Social psychology and Decision-making in this book.
Edition details
- Author / creators: Robert B. Cialdini
- Publisher: HarperCollins
- Language: English
- Format: Hardcover
- Pages: 592
- Edition publication year: 2021
About the Author
Book Details
- Author
- Robert B. Cialdini
- Format
- Hardcover
- Publisher
- HarperCollins
- Language
- English
- Pages
- 592
- Publication year
- 2021
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